IMPROVING THE PLAYING CARD
Legends’ card stock was born out of a frustration with the subpar quality of ‘premium’ playing card brands, which are often flimsy, poorly cut, and dismal humidity resistance.
Working as a professional magician in Hong Kong, Legends' founder Lawrence Sullivan needed playing cards that were durable and suited to Asian climates. He took it upon himself to raise the bar on playing card standards, creating a card stock optimized for working magicians.
His extensive travels and language skills, coupled with a firm grasp of product sourcing, coalesced into a defining moment in playing card history: the creation of Legends #852.
MAKING LEGENDS #852
Setting out to perfect a near 400-year tradition meant intervening in every single detail of the production process. With advancements in printing technology, paper production, and cutting machinery, surely there was a way to elevate playing card quality into the 21st century?
Collectors and magicians worldwide seemed to agree. With sites like the Conjuring Arts Research Center naming the decks "one of the most beautiful decks ever printed"
Legends #852 sold out its inaugural print run of 11,000 decks in days. Though the packaging is relatively simple in apparence compared to current produciton decks, it was the cards inside that were the true star. The deck became highly coveted among collectors, magicians, and poker players for its “glass-like” edges, durability, and printing precision. Word spread quickly, and the second edition of Legends #852 sold out in under two hours.
EXPANDING OUR TECHNOLOGICAL ADVANCEMENTS TO LUXURY BRANDS
Our primary focus is producing the world’s finest playing cards and packaging for high-end clients and corporations around the world, people that appreciate quality.
Our motto of constant innovation and use of cutting-edge technology have garnered the attention of brands like L'objet, Justin Bieber's Drew House, Estee Lauder, Nintendo, The Hass Brothers, and Jane Street Capital. All of which have chosen to print their projects with Legends.
If you want the best of the best, we are here to help you produce the ultimate custom deck of playing cards.
